Client Case Study: Global Pharmaceutical Company

Challenge

A multinational bio-pharmaceutical company specialising in oncology and cardiovascular disease sought to unlock the full potential of its EMEA Patient Advocacy function. Despite their expertise and strong delivery reputation, the eight teams within the function faced challenges aligning on a clear vision. The function’s strategic importance was underappreciated, and opportunities for collaboration and innovation were being missed. The teams needed to strengthen their resilience, foster alignment, and demonstrate a proactive, entrepreneurial mindset to drive business impact and patient outcomes

Action

We developed and delivered a tailored culture development programme, combining group workshops and individual coaching to:

• Support the team leader in cultivating an environment of growth, collaboration, and creative problem-solving.
• Enhance leadership and ambassadorship capabilities.
• Empower the team to advocate effectively for the patient engagement function’s strategic importance.
• Foster alignment as one cohesive EMEA team to craft and execute a shared vision and strategy.

Result

• Established a high-performing, innovative team culture within the Patient Advocacy function.
• Transformed relationships between teams, fostering collaboration, resource sharing, and a unified voice across the business.
• Embedded a pioneering approach to integrating real-time patient insights into commercial strategies, benefiting the wider business.
• Overcame geographic and disciplinary silos to implement cross-functional collaboration.
• Inspired team members to create educational modules on patient-centric approaches in research, data collection, and compliance.